Whitney White

CEO & Founder

Whitney White, affectionately known as Whit, is not just the dynamic CEO of SUNDARA Medical and Quado; she is a beacon of inspiration, balancing her professional life with her deepest passions - her children and soulmate. Her journey weaves together health, wellness, and family, creating a tapestry of love, leadership, and lifelong learning.

A graduate of Utah State University with a Bachelor’s in Psychology, Whitney's academic prowess was matched by her athletic spirit, which was evident in her achievement as a full-ride scholar-athlete in tennis. This discipline and focus set the stage for over a decade of impactful leadership in the SaaS domain, where she held pivotal roles such as Director and VP of Customer Experience at innovative Utah companies like Weave and Clientbook. Her entrepreneurial spirit has seen her co-own JW Realty in Atlanta and operate Wood's Horsemanship LLC, a 55-acre horse farm. Her passion for nurturing and growth blossomed here, reflected in the boarding, lessons, and rodeo events she oversaw.

But it's not just her corporate achievements that define her. Whitney's heart and soul lie in the time spent with her beloved children and the love of her life. Together, they conquer ski slopes and embark on horseback riding adventures across Utah, creating memories and sharing laughs. These moments are not just leisure; they are leadership lessons. Motherhood has taught Whitney much more about the essence of guidance, patience, and resilience - qualities she beautifully translates into her professional life.

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